It’s superheroes and scares to the rescue at the 2019 box office.
Over the weekend, New Line and DC’s genre-bending, kid-friendly Shazam! debuted to a better-than-expected $53.5 million domestically and $155.5 million globally, while Paramount’s Pet Sematary remake of the Stephen King tale took in a strong $25 million in North America and $42.5 million worldwide
“It speaks volumes about the insatiable appetite that moviegoers have for superhero and horror films — two genres that can motivate people off the couch and away from streaming quite effectively and consistently,” says Paul Dergarabedian of ComScore
Shazam!, with its youthful and comedic themes, prospered in appealing to younger moviegoers. More than half of the audience was under the age of 25, including nearly a third under age 17, according to PostTrak. As a way of comparison, 46 percent of those turning out to see Captain Marvel on opening weekend were under 25.
While it didn’t break any records in its opening, Shazam!’s overall performance no doubt launches a new franchise for New Line and DC. The film cost notably less than many of its rivals, or $100 million to produce before marketing.
“Superhero films are the de facto family films of the modern era.Plain and simple. Everything’s bigger and bolder on the big screens with regards to the genre. Seeing the action pieces and feeling the rumble are worth the price of admissions for audiences,” says Bock.
“Both these genres tap into a feeling that Netflix can’t offer — the thrill of sitting on the edge of your seat in a packed house of strangers, gasping and oohing and aahing,” says Bock. “That’s a big part of the fun these genres bring.”
Segment 2: Spotlight Dr. Stefan Hall
Mignolaverse contributor and a scholar of video games
Segment 3: Spin The Racks
Avengers: Endgame breaks box office pre-sales record in only 6 hours
And just like that — snap — Fandango’s box office record was broken.
Avengers: Endgame managed to rack up more first-day pre-sales than any other film in the company’s history, beating previous chart- topper, Star Wars: The Force Awakens.
Moreover: The upcoming Marvel title pulled this off in only six hours. Fandango’s new list of top five first day pre-sellers:
Avengers: Endgame (2019)
Star Wars: The Force Awakens (2015) Star Wars: The Last Jedi (2017) Rogue One: A Star Wars Story (2016) Avengers: Infinity War (2018)
Actual ticket sales numbers were not released.
“We’ve never seen anything like this – it’s truly a groundbreaking accomplishment – as fans simply cannot wait to see how this epic saga comes to a close,” gushed Fandango Managing Editor Erik Davis.
Not that things went exactly smoothly for Fandango, which caused a lot of online outrage for making fans reportedly wait more than an hour for tickets amid crashes. The AMC Theatres ticket sales page also reportedly failed, and Regal Cinemas and Atom Tickets had issues as well (check out some of the amusing fan reactions).