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As physical events prepare to make their return after the last year’s pause due to the COVID-19 pandemic, the question of what will happen to the online events and activities that popped up to fill the void has lingered. Today event organizer ReedPOP announced an extension of their virtual Metaverse events in the form of Metaverse Memberships, a paid service that will offer subscribers exclusive access to events both digital and physical.

The breakdown of Metaverse Membership tiers

Metaverse Memberships come in two tiers, a $65-a-year ‘Fan’ level and a $99-a-year ‘Superfan’ level. Both tiers include “Digital Event Tickets” to ReedPOP events including New York Comic Con, Emerald City Comic Con, MCM London, and C2E2, as well as access to Celebrity Digital Panels, held quarterly, and first access to purchase tickets for other digital events. The ‘Superfan’ level, which will be available in unspecified limited quantities, also includes presale access for live event tickets, and first access to purchase live event photo ops & autographs, and to buy exclusive merch.

While it’s not outright stated, the implication of the Metaverse Memberships is that, going forward, ReedPOP’s virtual events will be paid affairs, no longer free to anyone with internet access. Metaverse events have offered paid experiences in the past, including celebrity meet-and-greets, personalized videos, and autographs, though access to panels has been free. The pivot to paid events is a move that makes sense for the company and its parent, Reed Exhibitions, which saw its revenue fall by a massive 71% in just the first half of 2020.

The full text of ReedPOP’s announcement of the new program, and full details on each membership tier, is below. Metaverse Memberships will go on sale later this month.

Have you ever wanted to attend an event like New York Comic Con, Emerald City Comic Con, MCM Comic Con, or C2E2 but couldn’t make the trek to those cities? Do you want to relive the events you love over and over on demand? Now you can join the Cons from home or catch all the panels you missed.

Introducing Metaverse Memberships; where you can turn your living room into the Main Stage or amplify your in-person convention experiences.

For the first time ever, you can sign up for our newly launched Metaverse Membership for first access to tickets & badges to our events (like New York Comic Con and MCM Comic Con), photo ops & autographing tickets, and paid digital experiences; exclusive access to video content and celebrity panels; an exclusive enamel membership pin and access to exclusive show merchandise online.

Have you ever wanted to attend an event like New York Comic Con, Emerald City Comic Con, MCM Comic Con, or C2E2 but couldn’t make the trek to those cities? Do you want to relive the events you love over and over on demand? Now you can join the Cons from home or catch all the panels you missed.

Introducing Metaverse Memberships; where you can turn your living room into the Main Stage or amplify your in-person convention experiences.

For the first time ever, you can sign up for our newly launched Metaverse Membership for first access to tickets & badges to our events (like New York Comic Con and MCM Comic Con), photo ops & autographing tickets, and paid digital experiences; exclusive access to video content and celebrity panels; an exclusive enamel membership pin and access to exclusive show merchandise online.

Superfan Membership: $99(£70)/year

Limited Quantities Available.

Access to an Exclusive Presale for Live Event Tickets to New York Comic Con, MCM Comic Con, Emerald City Comic Con, and C2E2
Superfans will receive first access to an exclusive presale to purchase New York Comic Con, Emerald City Comic Con, MCM Comic Con and C2E2 tickets. Allows for purchase of two (2) badges per type.

First Access to Purchase Photos Ops and Autographs
Snag your photo op or autograph opportunities, both online and onsite, 48 hours before the general public.

First Access to Purchase Exclusive Merchandise
Superfans will get first access to shop official show exclusive merchandise online.

Digital Event Tickets to New York Comic Con, MCM Comic Con London, Emerald City Comic Con, and C2E2
FOMO NO MO’. Fans will receive a digital ticket for NYCC, MCM, ECCC & C2E2. These tickets grant you first access to merchandise, access to panels streaming live during the event for most major panel rooms, audio streams for smaller rooms, and VOD access to the recordings for 30 days after each show.

Quarterly Celebrity Panel Access
Stay engaged 365 with digital celebrity & talent panels all year round! Fans will receive exclusive access to at least one online celebrity panel per quarter.

First Access to Paid Digital Events All Year Long
We’ll be hosting separately ticketed digital panels, meet and greets and workshops all year long and fans will receive first access to purchase tickets.

Limited Edition Enamel Pin: Superfan Variant 
A limited edition enamel pin created only for members at initial sign up and with every yearly renewal.

Fan Membership: $65(£45)/year

Digital Event Tickets to New York Comic Con, MCM Comic Con, Emerald City Comic Con, and C2E2
FOMO NO MO’. Fans will receive a digital ticket for NYCC, MCM, ECCC & C2E2. These tickets grant you first access to merchandise, access to panels streaming live during the event for most major panel rooms, audio streams for smaller rooms, and VOD access to the recordings for 30 days after each show.

Quarterly Celebrity Panel Access
Stay engaged 365 with digital celebrity & talent panels all year round! Fans will receive exclusive access to at least one online celebrity panel per quarter.

First Access to Paid Digital Events All Year Long
We’ll be hosting separately ticketed digital panels, meet and greets and workshops all year long and fans will receive first access to purchase tickets.

Limited Edition Enamel Pin
A limited edition enamel pin created only for members at initial sign up and with every yearly renewal.

The post ReedPOP announces Metaverse Memberships program for digital and live events appeared first on The Beat.


 

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